เกี่ยวกับคอร์ส
Show and Share 2024
Basic concepts of tourist behavior, the purchase decision-making process, factors influencing the purchase decision- making, internal and external factors, market segmentation and typologies of tourists by demography, geography, economic, social, cultural, psychology, behavior, analysis of characteristic and behavior in each segment or type of tourist, marketing and trend in tourist behavior. Definition and principles of cross-cultural communication, concepts of communication and culture, changes of cultures effecting personal and social perception, attitude, and value from different cultural backgrounds, and reforming of cultural and communication processes for good relationship and understanding of cross-cultural people and societies
เนื้อหาของคอร์ส
Topic 2 – Introduction to communication
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Topic 2 – Pre-test Introduction to communication
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Topic 2 – Introduction
02:21 -
Topic 2 – Meaning and process of communication
13:50 -
Topic 2 – Elements of communication and example
12:48 -
Topic 2 – Example
02:34 -
Topic 2 – Characteristics of communication
08:41 -
Topic 2 – Cross-cultural communication
01:43 -
Topic 2 – Summary
02:16 -
Topic 2 – Post-test Introduction to communication
Topic 3 – Perceptions towards communication
Topic 4 – Attitude towards communication
Topic 5 – Verbal and non-verbal communication (close)
Topic 6 – Cultural dimensions and cross-cultural dimension (close)
Topic 7 – Introduction to tourist behaviour (close)
Topic 8 – Tourist typologies and motivation (close)
Topic 9 – Tourist experience (close)
Topic 10 – Tourism trend and future (Period 26 July – 31 July)
Video presentation
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