(English Section) BS943026 – Tourist Behaviour and Cross Cultural Communication

เกี่ยวกับคอร์ส

Basic concepts of tourist behavior, the purchase decision-making process, factors influencing the purchase decision- making, internal and external factors, market segmentation and typologies of tourists by demography, geography, economic, social, cultural, psychology, behavior, analysis of characteristic and behavior in each segment or type of tourist, marketing and trend in tourist behavior. Definition and principles of cross-cultural communication, concepts of communication and culture, changes of cultures effecting personal and social perception, attitude, and value from different cultural backgrounds, and reforming of cultural and communication processes for good relationship and understanding of cross-cultural people and societies

เนื้อหาของคอร์ส

Topic 2 – Introduction to communication (open)

Topic 2 – Pre-test Introduction to communication
Topic 2 – Introduction

02:21
Topic 2 – Meaning and process of communication

13:50
Topic 2 – Elements of communication and example

12:48
Topic 2 – Example

02:34
Topic 2 – Characteristics of communication

08:41
Topic 2 – Cross-cultural communication

01:43
Topic 2 – Summary

02:16
Topic 2 – Post-test Introduction to communication

Topic 3 – Perceptions towards communication (open)

Topic 4 – Attitude towards communication (open)

Topic 4 – Pre-test Attitude towards communication
Topic 4 – Introduction

02:37
Topic 4 – Meaning of attitude and its importance

06:43
Topic 4 – Attitude components

03:05
Topic 4 – Attitude formation

15:46
Topic 4 – ‘เมญ่า ซันซัน’ นางงามที่ยืนยันหนักแน่นว่า “สวยสมมง” ไม่สนเสียงบุลลี – Inspiring Story

14:11
Topic 4 – Type and function of attitude

06:18
Topic 4 – Measuring attitudes

05:09
Topic 4 – Summary

02:12
Topic 4 – Post-test Attitude towards communication

Topic 5 – Verbal and non-verbal communication (open)

Topic 6 – Cultural dimensions and cross-cultural dimension (open)

Topic 6 – Pre-test Cultural dimensions and cross-cultural dimension
Topic 6 – Introduction

01:15
Topic 6 – Meaning of culture and its importance

15:57
Topic 6 – Characteristics, types, and elements of culture

09:57
Topic 6 – Cross-cultural communication theories (Hofstede’s Cultural Dimension)

13:39
Topic 6 – Cross-cultural communication theories (High and Low Context Theory)

03:58
Topic 6 – Characteristics of cross-cultural communication

01:32
Topic 6 – Summary

01:48
Topic 6 – Post-test Cultural dimensions and cross-cultural dimension

Topic 7 – Introduction to tourist behaviour (open)

Topic 8 – Tourist typologies and motivation (open)

Topic 9 – Tourist experience (open)

Topic 9 – Pre-test Tourist experience
Topic 9 – Introduction

00:36
Topic 9 – Experience economy

05:52
Topic 9 – Esthetic Experience

08:06
Topic 9 – Conceptual development

08:57
Topic 9 – Psychological aspects

04:39
Topic 9 – Facets of experience

07:50
Topic 9 – Summary

01:44
Topic 9 – Post-test Tourist experience

Topic 10 – Tourism trend and future (open)

Assignment

Hold

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เนื้อหาของคอร์ส

Topic 2 – Introduction to communication (open)

Topic 2 – Pre-test Introduction to communication

Topic 2 – Introduction

Topic 2 – Meaning and process of communication

Topic 2 – Elements of communication and example

Topic 2 – Example

Topic 2 – Characteristics of communication

Topic 2 – Cross-cultural communication

Topic 2 – Summary

Topic 2 – Post-test Introduction to communication

Topic 3 – Perceptions towards communication (open)

Topic 3 – Pre-test Perceptions towards communication

Topic 3 – Introduction

Topic 3 – Meaning and its importance of attitude perception

Topic 3 – Perception process

Topic 3 – Factors that influence perception

Topic 3 – Measuring perception

Topic 3 – Summary

Topic 3 – Post-test Perceptions towards communication

Topic 4 – Attitude towards communication (open)

Topic 4 – Pre-test Attitude towards communication

Topic 4 – Introduction

Topic 4 – Meaning of attitude and its importance

Topic 4 – Attitude components

Topic 4 – Attitude formation

Topic 4 – ‘เมญ่า ซันซัน’ นางงามที่ยืนยันหนักแน่นว่า “สวยสมมง” ไม่สนเสียงบุลลี – Inspiring Story

Topic 4 – Type and function of attitude

Topic 4 – Measuring attitudes

Topic 4 – Summary

Topic 4 – Post-test Attitude towards communication

Topic 5 – Verbal and non-verbal communication (open)

Topic 5 – Pre-test Verbal and non-verbal communication

Topic 5 – Introduction

Topic 5 – Verbal languages

Topic 5 – Non-verbal languages

Topic 5 – Your body language may shape who you are – Amy Cuddy | TED

Topic 5 – Summary

Topic 5 – Post-test Verbal and non-verbal communication

Topic 6 – Cultural dimensions and cross-cultural dimension (open)

Topic 6 – Pre-test Cultural dimensions and cross-cultural dimension

Topic 6 – Introduction

Topic 6 – Meaning of culture and its importance

Topic 6 – Characteristics, types, and elements of culture

Topic 6 – Cross-cultural communication theories (Hofstede’s Cultural Dimension)

Topic 6 – Cross-cultural communication theories (High and Low Context Theory)

Topic 6 – Characteristics of cross-cultural communication

Topic 6 – Summary

Topic 6 – Post-test Cultural dimensions and cross-cultural dimension

Topic 7 – Introduction to tourist behaviour (open)

Topic 7 – Pre-test Introduction to tourist behaviour

Topic 7 – Introduction

Topic 7 – Tourist behavior: Meaning and its importance

Topic 7 – Maslow’s Hierarchy of Needs

Topic 7 – Travel Career Ladder (TCL)

Topic 7 – Summary

Topic 7 – Post-test Introduction to tourist behaviour

แบบสอบถามการเรียนรูปแบบ Flipped Classroom

Topic 8 – Tourist typologies and motivation (open)

Topic 8 – Pre-test Tourist typologies and motivation

Topic 8 – Tourist motivation

Topic 8 – Tourist motivation (cont.)

Topic 8 – Tourist motivation (cont.)

Topic 8 – Tourist motivation (cont.)

Topic 8 – Summary

Topic 8 – Post-test Tourist typologies and motivation

Topic 9 – Tourist experience (open)

Topic 9 – Pre-test Tourist experience

Topic 9 – Introduction

Topic 9 – Experience economy

Topic 9 – Esthetic Experience

Topic 9 – Conceptual development

Topic 9 – Psychological aspects

Topic 9 – Facets of experience

Topic 9 – Summary

Topic 9 – Post-test Tourist experience

Topic 10 – Tourism trend and future (open)

Topic 10 – Pre-test Tourism trend and future