2025 – BS943026 – Tourist Behaviour and Cross Cultural Communication (English Section)

คอร์สที่สนใจ แชร์
แชร์คอร์ส
ลิงก์หน้า
แชร์บนโซเชียล

เกี่ยวกับคอร์ส

  Basic concepts of tourist behavior, the purchase decision-making process, factors influencing the purchase decision- making, internal and external factors, market segmentation and typologies of tourists by demography, geography, economic, social, cultural, psychology, behavior, analysis of characteristic and behavior in each segment or type of tourist, marketing and trend in tourist behavior. Definition and principles of cross-cultural communication, concepts of communication and culture, changes of cultures effecting personal and social perception, attitude, and value from different cultural backgrounds, and reforming of cultural and communication processes for good relationship and understanding of cross-cultural people and societies

คุณจะได้เรียนรู้อะไร?

  • Students understand basic concepts of tourist behavior and cross-cultural communication.
  • Students can communicate with foreigners in different situations and cultural diversity.
  • Students are able to work as a team, be the leader and deal with problems effectively.

เนื้อหาของคอร์ส

Topic 2 – Introduction to communication

  • Topic 2 – Pre-test Introduction to communication
  • Topic 2 – Introduction
    02:21
  • Topic 2 – Meaning and process of communication
    13:50
  • Topic 2 – Elements of communication and example
    12:48
  • Topic 2 – Example
    02:34
  • Topic 2 – Characteristics of communication
    08:41
  • Topic 2 – Cross-cultural communication
    01:43
  • Topic 2 – Summary
    02:16
  • Topic 2 – Post-test Introduction to communication

Topic 3 – Perceptions towards communication

  • Topic 3 – Pre-test Perceptions towards communication
  • Topic 3 – Introduction
    02:00
  • Topic 3 – Meaning and its importance of attitude perception
    07:19
  • Topic 3 – Perception process
    08:33
  • Topic 3 – Factors that influence perception
    12:36
  • Topic 3 – Measuring perception
    01:59
  • Topic 3 – Summary
    02:53
  • Topic 3 – Post-test Perceptions towards communication

Topic 4 – Attitude towards communication

  • Topic 4 – Pre-test Attitude towards communication
  • Topic 4 – Introduction
    02:37
  • Topic 4 – Meaning of attitude and its importance
    06:43
  • Topic 4 – Attitude components
    03:05
  • Topic 4 – Attitude formation
    15:46
  • Topic 4 – ‘เมญ่า ซันซัน’ นางงามที่ยืนยันหนักแน่นว่า “สวยสมมง” ไม่สนเสียงบุลลี – Inspiring Story
    14:11
  • Topic 4 – Type and function of attitude
    06:18
  • Topic 4 – Measuring attitudes
    05:09
  • Topic 4 – Summary
    02:12
  • Topic 4 – Post-test Attitude towards communication

Topic 5 – Verbal and non-verbal communication

  • Topic 5 – Pre-test Verbal and non-verbal communication
  • Topic 5 – Introduction
    03:53
  • Topic 5 – Verbal languages
    20:51
  • Topic 5 – Non-verbal languages
    16:16
  • Topic 5 – Your body language may shape who you are – Amy Cuddy | TED
    21:03
  • Topic 5 – Summary
    01:37
  • Topic 5 – Post-test Verbal and non-verbal communication

Topic 6 – Cultural dimensions and cross-cultural dimension

  • Topic 6 – Pre-test Cultural dimensions and cross-cultural dimension
  • Topic 6 – Introduction
    01:15
  • Topic 6 – Meaning of culture and its importance
    15:57
  • Topic 6 – Characteristics, types, and elements of culture
    09:57
  • Topic 6 – Cross-cultural communication theories (Hofstede’s Cultural Dimension)
    13:39
  • Topic 6 – Cross-cultural communication theories (High and Low Context Theory)
    03:58
  • Topic 6 – Characteristics of cross-cultural communication
    01:32
  • Topic 6 – Summary
    01:48
  • Topic 6 – Post-test Cultural dimensions and cross-cultural dimension

Topic 7 – Introduction to tourist behaviour

  • Topic 7 – Pre-test Introduction to tourist behaviour
  • Topic 7 – Introduction
    00:37
  • Topic 7 – Tourist behavior: Meaning and its importance
    11:18
  • Topic 7 – Maslow’s Hierarchy of Needs
    21:13
  • Topic 7 – Travel Career Ladder (TCL)
    14:24
  • Topic 7 – Summary
    01:22
  • Topic 7 – Post-test Introduction to tourist behaviour
  • แบบสอบถามการเรียนรูปแบบ Flipped Classroom

Topic 8 – Tourist typologies and motivation

  • Topic 8 – Pre-test Tourist typologies and motivation
  • Topic 8 – Tourist motivation
    01:16
  • Topic 8 – Tourist motivation (cont.)
    14:41
  • Topic 8 – Tourist motivation (cont.)
    17:37
  • Topic 8 – Tourist motivation (cont.)
    15:18
  • Topic 8 – Summary
    01:18
  • Topic 8 – Post-test Tourist typologies and motivation

Topic 9 – Tourist experience

  • Topic 9 – Pre-test Tourist experience
  • Topic 9 – Introduction
    00:36
  • Topic 9 – Experience economy
    05:52
  • Topic 9 – Esthetic Experience
    08:06
  • Topic 9 – Conceptual development
    08:57
  • Topic 9 – Psychological aspects
    04:39
  • Topic 9 – Facets of experience
    07:50
  • Topic 9 – Summary
    01:44
  • Topic 9 – Post-test Tourist experience

Topic 10 – Tourism trend and future

  • Topic 10 – Pre-test Tourism trend and future
  • Topic 10 – What’s Now
    01:52
  • Topic 10 – Transformation Retreats
    06:36
  • Topic 10 – Personalisation
    06:08
  • Topic 10 – Travel influencers
    11:23
  • Topic 10 – Streamer locations
    10:37
  • Topic 10 – Post-test Tourism trend and future

Assignment

  • Assignment – Self-reflection ( งานเดี่ยว )
  • Assignments – Podcast (งานกลุ่ม)

Hold

  • Hold
    00:00

การจัดอันดับและรีวิวของผู้เรียน

ยังไม่มีรีวิว
ยังไม่มีรีวิว